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It’s critical that the quote be clear, on brand, punchy and substantive. Here are three ways to make quotes in your press releases shine. Eradicate buzzwords . When words fail, buzzwords speak. Let’s agree to never, ever include jargon-y buzzwords in press releases – I’m looking at you, users of “synergy” and “paradigm shift.” Jun 05, 2014 · Quotations in press releases rarely get picked up by the news media for good reason. Here are a few tips that will increase the likelihood that your work will be read and remembered, and -- better yet -- appear in a story by a credible third-party. A news or press release is a written communication that purports to report on an event, circumstance or occurrence by a third party, and is provided to a news reader, or the media, for the purpose ... examples, quotes are used with many different intents. For example, in a cor-porate appointment press release, the quote is used to praise the person being appointed.